Wet n wild^® has made budget beauty accessible to mass audiences since 1979. They continue to reinvent the meaning of value with high-performance essentials and new innovations, infused with nourishing key ingredients in clean, cruelty-free products. They refuse to compromise on quality and set expectations at standards well beyond our prices. 

wet n wild^® starts as everyone’s first beauty brand and surprises by going bigger and better with each new launch. With wet n wild® you can shop with freedom and ease. wet n wild^® delivers makeup for performance, for accessibility, for play.