Tough on tangles, gentle on hair!

Launched in 2005, the revolutionary Original Detangler solved a universal problem – liberating hair from the pain and strain of tangles. Overnight, the hair experience was transformed for all ages and hair types – and this problem-solving philosophy has inspired our broad range of innovative, technology-forward hair products. Championed by pros from the outset, Wet Brush was quickly adopted by their clients – igniting a global craze and a loyal consumer base. This organic multi-generational community continues to grow through a genuine love of our brushes, the exceptional experience and result of using them, and their trend-forward colors, prints, and limited-edition collections.