Callista focusses on Being bold, curious, emotional, romantic or strong are the things that make you a unique individual. They are the different colors in you, so own them! This is how you accept yourself as you are. Now is the time where self-expression comes into play and we are here for you; your #bestie in beauty.

Elegant Touch, the UK’s leading nail-care brand, is present in over 40 countries overseas and this grows year-on-year. It trades with major drug, beauty and fashion chains with over 20,000 retail customers across the world.

The multi-award winning brand has been at the forefront of beauty, style and glamour for more than 30 years, bringing you the hottest ground-breaking products.

Eylure is the world’s favorite eyelash brand! Established in 1947 in the UK, Eylure is the creator of most of the major innovations in the eyelash category – including double lashes – and the pioneer of licensing in the false lash category.

More than 65 years in the lash market has given Eylure an extraordinary insight into the category. The sheer wealth of their experience makes Eylure an innately trustworthy brand.

Eylure is passionate in its pursuit of good quality – from always making sure its handmade lashes are perfectly finished, to using the best, long lasting glue and accessories that stand up to consumer expectations, the brand is always adhering to the highest possible standards. All Eylure lashes are handmade, 100% natural and each style is reusable.

Flormar, a brand with Turkish heritage and European origins, has established itself as a master of color, providing women with high-performance makeup at affordable prices. With a remarkable 70 years of expertise in the beauty industry, Flormar holds the position of market leader not only in Turkey but also in over 70 countries worldwide.

In 2012, Flormar became part of Group Rocher, a development that further strengthened its position and allowed the brand to benefit from the collective resources and knowledge within the group.

Within the United Arab Emirates (UAE), Flormar has created a significant presence with 22 stores and 3 kiosks. The brand has gained widespread popularity among makeup enthusiasts, offering a diverse range of products catering to lips, eyes, face, and nails. Flormar stores are designed to be interactive, inspiring, and filled with vibrant colors, providing an exceptional shopping experience that appeals to all consumers.

Glambeaute is amongst Middle East’s fastest growing online retailers for makeup, skincare, fragrance and beauty accessories. Their range is influenced by products that our customers desire and love. Currently, GlamBeaute offers over 5000 products from the leading the brand opened its flagship store recently in Dubai Outlet mall and is looking forward to opening many more in the region offering beauty at affordable prices.

Glam of Sweden is a Swedish company and brand with a passion for doing things differently. Inspired by the idea of creating a new way of selling makeup, the idea was born to create a unique concept that no one has seen before: Beauty products of high quality at a sensational price level. A picking concept – Pick & Mix – which is completely new to the industry.

Explore flavor, color and design and find the Lip Smacker that makes YOU smile. Since 1973, we have put smiles on lips around the globe. We hope our authentic flavors, scents and colorfully designed products make you happy.
We invite you to discover Our World, explore our brand and find your favorites.
The flavor combinations are endless — mix and match to find your own lip softening, smile inducing, deliriously delicious happy moment.

Throughout the world and for 60 years now, MAVALA has stood for quality, thanks to its specific and high performing care and beauty products, developed in MAVALA scientific Laboratories based in Geneva, Switzerland, concentrating their efforts on innovation and search for perfection.

Milani Cosmetics is known for delivering prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude. With its apt tagline ‘Borderless beauty, without compromise’ – it Is diverse when it comes to range of cosmetics to cater needs of every community & is also luxuriously attainable without big price markups.

NOTE COSMETIQUE is a beauty brand that encourages us all to stop and notice beauty. We recognize the beauty in the everyday and we invite our community all over the world to take note of it, too. Inclusive and accessible, the multicultural vibe of Paris incited the team to create a brand to empower every woman, in every culture and in every stage of her life to uncover the best version of herself expressing her unique beauty.

The Urban Care range beholds the power of nourishing and restructuring ingredients, including argan oil, amino acids, and plant proteins, in each product. These thoughtfully chosen extracts help to restructure, smooth, and repair the hair, offering strength and protection against damage.

In a city that embraces the glamour and the exquisite, a new chapter in olfactory luxury unfolds. Miraya by Glam Beaute, celebrated for its distinctive touch in beauty, makeup, and personal care, proudly introduces its exclusive collection of 14 perfumes. Each fragrance, now available on major platforms like Glambeaute.com, Amazon.ae, and Noon.com, as well as in Exquisite and GlamBeaute’s brick-and-mortar locations, is a testament to the artistry and vision of its creators.

wet n wild® is the cruelty free, bold and trusted beauty brand for on-trend women who wants to express at the best themselves. Built by a 30 years promise to always provide quality for an incredible price. wet n wild® creates a unique beauty experience within the cosmetic industry for women, inclusive of all ages, ethnicities & skin color.